The Technology Behind Us

Alex Chatfield - Business Development · 11 August 2026

Commercial property has been slower to change than almost any other property industry, and for a long time that was fine. Deals are done on relationships, local knowledge and a good read of a building, and none of that has stopped being true. What is changing is everything sitting underneath it. Here is the part we find interesting. Almost everyone in commercial property, ourselves included until recently, runs on software rented from a small number of vendors. That arrangement has a ceiling. You can only work the way your vendor has decided everyone should work, and when something genuinely new appears you raise a request, it goes on a roadmap, and you wait. The larger the agency, the heavier that gets. A national network cannot change how it works without changing it in every office at once, and that is a procurement exercise, a training exercise and a compliance exercise before it is a technology one. Scale is a real advantage in a lot of things. It is not an advantage when the ground is moving. The biggest names in this industry will get there, and they will get there slowly, because there is a great deal of them to turn. We are not a big franchise. For years that was simply a fact about us. Right now it is the most useful fact we have in our tool belt, and we plan on harnessing it. So rather than wait for a software provider, we built our own. The website you are reading is ours. So is the system behind it that runs our listings, our contacts, our enquiries and our deals, our contracts, our marketing. It is not finished and it never will be, which is the point of building it. When something useful appears, the only question we have to answer is how long it takes us to build it, not whether it is on somebody's roadmap and not whether four hundred other offices are ready. The next few years are going to separate the agencies that own how they work from the agencies that rent it. We know which one we intend to be. If you own, lease or are looking for commercial property on the Central Coast, we would like to hear from you. Call Michael Chatfield on 02 4322 7000.